My response was to create a set of stamps that would be advertised on Facebook, aiming them at people whose main method of communication was through social networks, and encouraging them to join the 'Write On' campaign to send more letters.
Facebook users would then be directed to a website where they can decide on the topic of the letter that they intend to write, and then pick a stamp design that would be best suited to the content of the letter, and they can pick from either (in order of the stamps shown below) celebration, love, making plans, reaching out to someone, sharing secrets or saying thank you.
After selecting the stamp design they want, the user would then enter their address and be sent a piece of letter paper, a pen and an envelope with their stamp/s attached to give them extra motivation get writing!
The 'Write On' campaign would also be holding events and promoting itself on Facebook in the form of a page which people can 'like' and gain encouragement to start writing letters again!
Stamp Designs
Website page designs

























